For founders, executives, fathers
Atlas is not a fitness program.
It is an elite performance system: bloodwork, training, nutrition, sleep and supplements connected into one program, run by a human coach with AI built in. Nothing is this integrated.
Bring your data. Leave with a straight answer.
100+ biomarkers per panel
DEXA, VO2max and RMR quarterly
WHOOP or Oura, INCLUDED
Client transformations
Eighteen men. Same system.
Real clients, photographed by them, shared with permission.
The four pillars
Test. Train. Track. Coach.
Everything talks to everything. A real coach owns every decision, and an AI concierge that knows your whole program answers in under a minute.
01
Test
100+ biomarkers with Marek Health or Randox, gut microbiome analysis, and quarterly DEXA, VO2max and metabolic rate at a lab near you. Read against optimal ranges, never in range.
02
Train
Strength, conditioning and nutrition programmed off your data and rebuilt block by block. Four hours a week, built around a diary full of meetings.
03
Track
WHOOP 5.0 or Oura Ring and a Withings scale, connected on day one. Your coach reads your data every morning. Trends caught before they become symptoms.
04
Coach
Human first, AI built in. One coach who knows you, your diary and your data, a weekly written review, and Ask Atlas answering from your own numbers.
Inside the app
The whole program, in your pocket.
Home
Bloods
Nutrition
Client results
Real clients. Real timelines.
Same weight. Different body.
170 to 173 lb. Body fat 17.5% to 13%. Twelve weeks.
“Never felt better about myself, my body and my abilities than I do right now.”
Kyle, founder, US
21 lb down at 49.
207 to 186 lb while running the business.
“Felt great out at the pool with how I look.”
Chris, business owner, US
Elite at 52.
22% to 10.5% body fat while gaining muscle.
“At 52, I believe I’ve achieved an elite fitness level for this age group.”
George, entrepreneur, US
Numbers from wearables, smart scale and check-ins. Photos and quotes shared with permission.
Your coach
Harry Johnson, MSc Strength and Conditioning
Fifteen years coaching: professional rugby, rowing and hockey, then the men who run companies. A small client roster, every client’s data read every morning, and every prescription his. That is the product.
Human first.
Programs
Four programs. One system.
Pay in full, or a $5,500 deposit and a monthly fee. Every program has a three-month minimum.
Core
3 months
$5,500
The diagnostic and performance foundation.
Performance
6 months, most chosen
$9,500
Two blocks, two panels, and time for the protocol to compound.
Elite
12 months
$16,000
The complete system for a full year, open-access calls included.
Black Card
12 months · two places a year
$30,000
Everything in Elite, plus Atlas On Site, clinician liaison on your peptide protocol and your spouse in the system. Two places a year.
Thirty minutes. That’s all it takes.
A short call with Harry. Bring your most recent bloods if you have them and whatever your wearable says. If Atlas is not right for you, he will tell you that too.
Book a 30-minute call
Not ready to talk? Take the free 6-day email series first.